Christie’s Salon - The augmented reality (AR) app for jewelry in the art world provides an immersive and interactive experience, allowing customers to visualize pieces in real-time and try them on virtually to assess fit and appearance before purchasing. This innovative approach enhances customer engagement and builds confidence in the buying process.

I led the UX/UI design, branding, and marketing asset concepts focusing on improving the customer experience through virtual try-ons and highlighting intricate design details. Despite its strong potential to boost engagement and sales, the project was put on hold due to business constraints and shifting priorities. Although the app was not launched, the design process provided valuable insights into user needs and highlighted future opportunities for integrating AR technology into the jewelry retail sector.