Department pages serve as a crucial business tool to showcase the range of offerings, highlight successes, and display relevant content such as available auctions and specialist contact.
I was tasked to improve the browsing journey—removing cumbersome navigation paths and enhancing discoverability of relevant auctions to ultimately increase transactions.
Client
Christies
Role
LEAD product designer
Year
2025
Collaborating closely with the Product Owner and Business Analyst, the discovery phase included stakeholder workshops to identify knowledge gaps and gain a comprehensive understanding of the challenges from a business perspective.
A deep dive into the existing department page revealed that key content was either buried within multiple tabs—creating navigation friction—or unnecessarily repeated.
Behavioral analytics further validated these findings, showing that users struggled to quickly access essential information, leading to frustration, click rage, and drop-offs.
After identifying key pain points and opportunities for improvement, I conducted competitor benchmarking and analyzed Adobe data to inform the initial wireframes and page hierarchy.
These were reviewed with the core stakeholder group during weekly meetings. Within eight weeks, we progressed from mid-fidelity designs to production-ready assets.
