The editorial section plays a crucial role in driving engagement and discoverability, but the existing layout made it difficult for users to quickly access key insights and relevant content.
The goal was to redesign the experience to enhance readability, improve content discoverability, and increase user engagement to auction pages.
I led the design process from discovery to development, using competitor benchmarking, user research, and iterative testing to create a more intuitive and accessible editorial experience that encouraged users to engage further and explore auction opportunities.
Client
Christies
Role
Senior product designer
Year
202
We began with "as-is" user testing to validate our initial assumptions and uncover any existing user problems. This testing provided valuable insights into how users interacted with the current design, highlighting pain points and areas for improvement.
Additionally, we conducted a thorough competitor analysis to understand industry trends, identify best practices, and pinpoint opportunities for differentiation.
Collaborating closely with stakeholders, we worked to fill in any knowledge gaps and align on the key features and priorities for the redesign. This collaborative effort ensured that we understood both the business objectives and user needs, allowing us to prioritize features that would have the most impact.
With all of this valuable information in hand, I moved on to creating wireframes, focusing on improving usability, enhancing content discoverability, and designing a more intuitive and engaging user experience. To ensure alignment and gather continuous feedback, I ran weekly design review meetings with a core stakeholder group, allowing us to refine the wireframes and make data-driven design decisions throughout the process.
